ABC Radio National — Gabriella Dudman

ABC Radio National
Re-brand

ABC Radio National, with its strong listener base among older Australians, sought to expand its appeal to younger audiences. We created a delightfully simple identity using  a universal symbol of being live – a dynamic pulse – that resonates with both younger and older audiences.  

This clean, clear approach reinforces Radio National’s role  as a central voice in Australian conversations, appealing  to a new generation while retaining its trusted heritage.

Curiosity drives everything at Radio National.

From science to culture, politics to arts,  we bring Australia's biggest conversations  to life through expert voices and diverse perspectives.

In Radio National’s 2025 rebrand our goal was to remain bold, surprising, and relevant to both loyal listeners and new audiences.

Symbolising the rhythm and energy of meaningful dialogue on air, our primary logo pairs a bold wordmark with the pulse in Listen Pink. It is the foundation of the brand identity, designed for recognisability and clarity.

Radio National’s illustration style is defined by the Pulse, the anchor for the brand. We use the circular Pulse to communicate abstract concepts and digital pictorials across social media and podcasts.

Acknowledgements

Howatson+Company
Trent Michael, design director
Ellen Mills, head of craft
King Yong, animation

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Gabriella Dudman

Gabriella is a Melbourne/Naarm-based designer and artist whose practice moves fluidly between commercial design and personal artistic exploration. With a multidisciplinary grounding in design, she brings a sharp eye for form, balance, and composition; skills she now channels into both client work and her own visual investigations.

Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.

Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.

gabrielladudman.com
gabrielladudman@gmail.com
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