Artwork
Film archive
Caledonia Shores is located on the Geelong Foreshore and used as a versatile function space. To bring life to the space above beachside cafe, Pavilion Geelong; we distinguished its brand with loud colour, impactful typography and playful photography.
The full scope included art direction, branding, signage design, spatial design, web design/ development and collateral (socials, restaurant menus).
“For Every Turn” is about being there, whether it’s a sharp corner, a life change, or just the next step forward. It ties into driving, but also the real-life twists and turns that come with aging or shifting abilities.
It’s simple, warm, and reassuring,
just like Steer.
© Gabriella Dudman 2025
Gabriella Dudman
Gabriella is a Melbourne/Naarm-based designer and artist whose practice moves fluidly between commercial design and personal artistic exploration. With a multidisciplinary grounding in design, she brings a sharp eye for form, balance, and composition; skills she now channels into both client work and her own visual investigations.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
gabrielladudman.com
gabrielladudman@gmail.com