Artwork
Film archive
The approach to Mamave’s packaging was a timeless, clean and gender-neutral design.
My scope included packaging design, direction and consult to achieve packaging with longevity for future products and illustration to compliment branding.
With mother and baby products, focus was to create distinguishing feature between products and product groups.
Utilising brand colours and illustrations to unite the packaging, red products for ‘mumma’ and pink products for ‘bubba’.
Cream
, oil 
and wash 
are spot-UV printed on die-lines for subtle unity across both mother and baby products.© Gabriella Dudman 2025
Gabriella Dudman
Gabriella is a Melbourne/Naarm-based designer and artist whose practice moves fluidly between commercial design and personal artistic exploration. With a multidisciplinary grounding in design, she brings a sharp eye for form, balance, and composition; skills she now channels into both client work and her own visual investigations.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
gabrielladudman.com
gabrielladudman@gmail.com