Artwork
Film archive
New year, new beauty goals. For Myer's 2026 beauty launch, we built a playful campaign around a calendar of resolutions spanning the full category — from skincare to colour. The concept extended across social, in-store and paid media, bringing a sense of fun and intention to the new year moment.
© Gabriella Dudman 2025
Gabriella Dudman
Gabriella is a Melbourne/Naarm-based designer and artist whose practice moves fluidly between commercial design and personal artistic exploration. With a multidisciplinary grounding in design, she brings a sharp eye for form, balance, and composition; skills she now channels into both client work and her own visual investigations.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist.
Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.
gabrielladudman.com
gabrielladudman@gmail.com