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Treat Yourself_2026_Myer Beauty

Art direction
Creative direction
Production
Design


For the first time at Myer, Women's Beauty and Intimates were brought together in an ethereal Valentine's Day campaign. Through considered art direction and styling, talent was matched to their beauty product of choice alongside their lingerie. 

A celebration of the small, indulgent rituals we keep just for ourselves.














Acknowledgements
Howatson + Company
James Bellorini, photographer
Adrian Gruffalo, retouching
Justin Butler, creative director




© Gabriella Dudman 2025
Gabriella Dudman 

Gabriella is a Melbourne/Naarm-based designer and artist whose practice moves fluidly between commercial design and personal artistic exploration. With a multidisciplinary grounding in design, she brings a sharp eye for form, balance, and composition; skills she now channels into both client work and her own visual investigations.

Her artistic practice expands this focus into light and colour, using photography as a foundation to create vivid works that explore how beauty and affliction can coexist. 

Currently part of the Howatson+Company team, she has collaborated with clients including Myer, Petbarn, ABC, Allianz Australia, Brown Brothers, Plus Also Studios, and Qantas.

gabrielladudman.com
gabrielladudman@gmail.com
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